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The Post Apocalyptic Just-In-Case Magazine
CONCEPT | PERSONA | UX | ANIMATION
Doomsday Preppers, The Walking Dead, The Mayan Prophecies. It seems our culture is obsessed with the End of Days. Even if most of us take such predictions with a grain of salt, there are some that enjoy learning about and preparing for the Apocalypse, even if they are not quite sure it is coming. AFTER is a magazine just for them.
Animated backgrounds, sounds, and color and texture adjustments create an immersive experience for the reader. When browsing the Zombie edition the user can encounter shadows created by oncoming zombies appearing across the screen when nearing the bloody machette and axe. The Nuclear Edition features sounds of changing radio stations when the user nears the portable radio. All of those details help highten the emotional state of the user, making the application not just enjoyable to look at and read, but experience.
Then we created a line of products called AFTER ESSENTIALS. a variety of items that encompass the same attidute the Digital Magazine Brand encompasses.
Because the digital magazine is created strictly for the tablet, I created an extended interaction grid. This allows the user to move around the experience by swiping left, right, up and down. Touch points set across this grid are assigned to items, and will become visible when the items come into view. Each item then allows users to explore stories that vary from Survivalist Recipes, to Narrative Choose-You-Own-Adventure Essays.
To learn more about the project go here.