I believe that the best thing a Brand can offer is a feeling.

So I focus on working closely with multidisciplinary teams to find solutions to design and brand problems that are rooted in strategic insights, embrace creative concepts and while utalitarian reach for emotion.

What does it mean to me to be an Experience Designer? It means living your life to the fullest. Remembering it. Analyzing it. And applying it to create experiences for others.
Here's a snippet of my life:

When I was a kid I put washing machine powder in the salt container. I was curious. Mom was not amused.

At 14 I hung out with the goth kids. I understood the meaning of the color black.

At 16 I visited Prague and bought my first vinyl. 8 years later I got my first record player.

I used to sword fight. Not the fencing type. The iron cast blade type of swordfighting.

I once entered Language Olympics. I didn't win but I made friends with amazing Role Playing Gamers.

I am inspired by:

The Art of Alex Grey.

Branson's business savvy.

Chihuly's organic glass forms.

The music of The Doors.

Theoretics of Quantum Physics.

Giving Independence Back To Our Children


When I was 6 years old my mom used to let me go to the playground by myself. One day I ended up getting hit by a merry-go-round on the back of my head. I bled a lot, but I was too young to realize I should probably head home. I was wearing a red sweater, so my mom did not realize I got hurt until bath time when she saw my blood soaked white shirt.


I loved being trusted to do things on my own. It didn't mean that I would always make the right choice, but it meant that I got to learn about consequences and responsibility. The world has changed a lot since then and all of the parents fears have created a world in which our children don't get to learn that. It is this dilemma that inspired us to create Belay Band. A wearable utility that gives independence back to children while making sure parents stay in the know if something dangerous happens.


To prevent children from getting teased we kept the design of Belay Band simple and reminiscent of rubber bands already worn by kids. We added a wide color range, to embrace kids' personal expression and preferrence. Then we added the app.

Belay App

We created a companion utility app for the parents and caretakers. Click, tap or swipe to learn more.


Belay Band can be paired with your phone thru bluetooth. Assign names to each band to keep track of all of your children.


When the child is doing fine, only the status screen is available to the caretakers, helping children to keep their independence.

Notification Center

For ease of access the status is available through the Pull-Down Notification Center.

Track Patterns

Expand the status to see wellbeing patterns. A spike during recess makes sense, but an unnusual pattern during Math class can be insightful.

Safe Zones

Distress inside a pre-established safe zone results in low level notifications (text message).


Distress in a non-safe zone results in a high level notification. Phonecall, child's location and state, quickest route to and location of emergency services.

School Colab.

The school system offers "permission slips" validated thru the app. The teacher view shows the location of all of the children and all of the caretakers.

School Colab.

The parent has access to their child's and teachers location. Built in messaging in case of emergencies.


But solving this problem meant we needed to look at more requirements than just the kid's need of independance and acceptance. We needed to find a way to determine distress, which could not be simply accomplished with sensors as we quickly found out when talking with medical professionals. We needed to ensure parents felt safe and in the know, while not allowing them to track their child 24/7. That would have been counter productive. And we needed to make sure the band would stay comfortable at all times.

If you would like to see the full project, head here.



Tech Analysis
After Effects
Product Dev