I believe that the best thing a Brand can offer is a feeling.

So I focus on working closely with multidisciplinary teams to find solutions to design and brand problems that are rooted in strategic insights, embrace creative concepts and while utalitarian reach for emotion.

What does it mean to me to be an Experience Designer? It means living your life to the fullest. Remembering it. Analyzing it. And applying it to create experiences for others.
Here's a snippet of my life:

When I was a kid I put washing machine powder in the salt container. I was curious. Mom was not amused.

At 14 I hung out with the goth kids. I understood the meaning of the color black.

At 16 I visited Prague and bought my first vinyl. 8 years later I got my first record player.

I used to sword fight. Not the fencing type. The iron cast blade type of swordfighting.

I once entered Language Olympics. I didn't win but I made friends with amazing Role Playing Gamers.

I am inspired by:

The Art of Alex Grey.

Branson's business savvy.

Chihuly's organic glass forms.

The music of The Doors.

Theoretics of Quantum Physics.

Bringing The Zen Back Into Cleaning


How do you reinvigorate a cleaning product? We started with insights about current cleaning trends. Our strategist found out that the current generation no longer cleans just to keep order in their home. They clean to keep order in their minds. They no longer clean. They medidate through cleaning. And to keep with the Brand name, we came up with a direction to fit both.


The direction of Agressive Meditation allowed us to develop several new promotional products. A set of Scrub Brushes to fit the new Soft Scrub.


The Brushing Star The Butterfly Brush The Knuckle Brush

The Knuckle Brush:

Great for the general clean with coarse brush hairs and a strong grip. Go Ahead. Scrub It Out.

The Brushing Star:

With its lean design and mid-thickness hairs this brush is excellent for those tough nooks and crannies around your sink or tub.

The Butterfly Brush:

With the softest of hairs and three different surface profiles this brush is perfect for awkward angles, small openings and delicate surfaces.



Cinema 4D
Product Design