When I was a kid I put washing machine powder in the salt container. I was curious. Mom was not amused.
At 14 I hung out with the goth kids. I understood the meaning of the color black.
At 16 I visited Prague and bought my first vinyl. 8 years later I got my first record player.
I used to sword fight. Not the fencing type. The iron cast blade type of swordfighting.
I once entered Language Olympics. I didn't win but I made friends with amazing Role Playing Gamers.
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Bringing The Zen Back Into Cleaning
CONCEPT | PRODUCT DEV | VIDEO | ART | COPY
How do you reinvigorate a cleaning product? We started with insights about current cleaning trends. Our strategist found out that the current generation no longer cleans just to keep order in their home. They clean to keep order in their minds. They no longer clean. They medidate through cleaning. And to keep with the Brand name, we came up with a direction to fit both.
The direction of Agressive Meditation allowed us to develop several new promotional products. A set of Scrub Brushes to fit the new Soft Scrub.
SKILLS/TOOLS I USED: