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Inspiring Students To Take A Chance On Dreams
CONCEPT | BUILD | DEV | VIDEO | ART | COPY
The Entrepreneurship Institute at the Shenandoah University Byrd School of Business needed help promoting their yearly lecture series. They bring in fantastic speakers to help their students start new businesses. But what we realized is that a lot of them were feeling intimidated. The sheer amount of work that entrepreneurs accomplish made many people feel fearful and overwhelmed. Not an emotional state conducive to learning or risk taking.
So we decided to interview local businessmen, and dig up biographies and famous quotes of famous entrepreneurs. We found that their passions rarely focused on all the paperwork, plans and pitches. Instead they talked about the things that brought them joy, kept them curious. They focused on what they loved and kept putting one foot in front of the other daily.
From this we created a theme: " LISTEN. LOVE. DO. "
We created an interactive installation that used the voices of Byrd School of Business students, to motivate their peers to believe in their dreams and follow their passions. We grouped the quotes spoken by them into three groups, each group linked to one poster by its theme. LISTEN, LOVE or DO.
The project attracted 90% of the 300 students to join in the week long lecture series.
We used the Arduino platform to create triggers that would play the recordings our SU partners recorded of the students. We then built frames and stretched the canvases, and installed the entire piece in the main hall of the school to capture the attention of the entire student and faculty body.