I believe that the best thing a Brand can offer is a feeling.
So I focus on working closely with multidisciplinary teams to find solutions to design and brand problems that are rooted in strategic insights, embrace creative concepts and while utalitarian reach for emotion.
What does it mean to me to be an Experience Designer? It means living your life to the fullest. Remembering it. Analyzing it. And applying it to create experiences for others. Here's a snippet of my life:
When I was a kid I put washing machine powder in the salt container. I was curious. Mom was not amused.
At 14 I hung out with the goth kids. I understood the meaning of the color black.
At 16 I visited Prague and bought my first vinyl. 8 years later I got my first record player.
I used to sword fight. Not the fencing type. The iron cast blade type of swordfighting.
I once entered Language Olympics. I didn't win but I made friends with amazing Role Playing Gamers.